Levin has acknowledged that TMZ has passed on multiple notable coverages because he felt that, while the stories are true, he questioned how the sources obtained their information. The New York Times cited TMZ as "one of the most successful online ventures of the last few years." In October 2008, the New York Times reported that TMZ, at the time, was receiving more than 10 million viewers every month. Since 2005, TMZ has signed New Line Cinema, Hilton Hotels, Chrysler and Revlon as charter advertisers to their website. Since April 2013, TMZ is located in Marina del Rey, California. TMZ later relocated to Sunset Blvd, Los Angeles.
Victory Studios in Glendale, California (pictured here in 2007), where TMZ launched. Mike Shields of wrote, "the site also boasts of an expansive collection of archived star photos and videos", allowing fans to "trace changing hairlines and waistlines of their favorites performers over the years". The site was described as "an effort to further feed the current American obsession with celebrities".
At the time of the launch, AOL confirmed that the site would primarily feature and consist of Hollywood gossip, including interviews, photos and video footage of celebrities and information pertaining to industry news on movies, television shows, etc. Three months prior to the official launch of TMZ, America Online (AOL) had hinted that it was planning to launch a Hollywood and entertainment-centric news site that would be produced in conjunction with Telepictures Productions and had shown interest in launching a website featuring a focus mainly on celebrities. While the TMZ website claims that it does not pay writers for stories or interviews, Levin has acknowledged that TMZ does "sometimes pay sources for leads on stories". TMZ's managing editor is Harvey Levin, a lawyer-turned-journalist who was previously a legal expert for the Los Angeles television station KCBS-TV. It was called the studio zone because of the number of film and television studios contained within it. The name TMZ is derived from the acronym for thirty-mile zone that was historically used in the film and television industry to refer to the so-called "studio zone"-an area with a 30-mile (48 km) radius centered on the intersection of Beverly Boulevard and La Cienega Boulevard in Los Angeles, California. On September 13, 2021, WarnerMedia sold the site to Fox Corporation as part of its parent company AT&T's restructuring. It made its debut on November 8, 2005, originally as a collaboration between AOL and Telepictures, a division of Warner Bros., until Time Warner divested AOL in 2009. TMZ is a tabloid journalism online newspaper owned by Fox Corporation.
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